It doesn’t have to be so hard

By PeteKennedy

There is lots of good content on the importance of good content. The latest example we ran across was written by Rebecca Lieb of Altimer Group.

Lieb advocates “regular, repeatable content units.” Her analysis reminds us that planning can remove much of the pain of content development.

She also has lots of other interesting stuff to say. You can check out her article here.

Do typos, missing words matter online?

By Jack Burke
Mistakes, I've made a few...There was the time when I was laying out the front page of newspaper and used "bare" instead of "bear" in a headline. The only saving grace was the fact the story was from the wire and not about a local resident.
I thought about that slip-up after I received an email invite to a webinar. The topic of the webinar was interesting, but the text of the invite was rife with errors. In the first paragraph, I counted six mistakes--typos, syntax and style. How unprofessional, I thought.
But then I wondered: Do the errors matter? The webinar isn't about grammar and style; it's about mobile apps. Would people react the way I did--that the invite showed a glaring lack of professionalism--or would most people shrug ( or even notice)?
In the end, I don't think companies can risk alienating potential customers with ham-handed content. If you feel you can't generate solid marketing content in-house, find help. Concentrate on your core capabilities and let someone else take care of the message.