Don't move the deck chairs, focus on getting to shore

By Jack Burke
I read a short piece at the Harvard Business Review that really hit home and reminded me about trap common to many businesses. Too often we focus on everything exept the end goal. Have you ever spent 30 minutes in a project meeting debating when to send an e-blast instead of using that time to focus on the content of the message? Has a problem with an insignificant part of a project ever made the whole process grind to a halt? That's because we're not focusing on the main goal. Drop what's unimportant. Ask yourself "What am I trying to really accomplish?"
Then do it.