Are you reactive or proactive?

By Kris Matz

Most companies compete for their customers’ business based on service. If one of your customers has a need, it’s likely that others do as well. Reacting takes valuable time. One way to stand out as a value-provider is to be proactive. Work to be ahead of the curve and recognize your customers’ needs before they do – and have a solution ready!

Take the time to….

1. Be friendly and accommodating – the customer is likely to share their pain points with you if they feel comfortable talking with you. This is a great way to source ideas.
2. Study the industry and market segments. What are the changes, trends and patterns?
3. Put yourself in the customers’ position. What products or services would you want?  What have other similar customers asked for?
4. Look for ideas outside of your specific industry – often best practices work across boundaries with a little creative thinking. If you see a great service idea, consider how you can apply it to better serve your own customers.