by Jack Burke
Exactly one month ago, I went to a trade show. All the people showing their wares were happy to see me, told me all about their great products and got my contact information. So far, so good.
In the month since, I’ve received exactly three follow ups. Three. That’s out of at least 30 vendors who received information.
It could be that business is so good for these vendors can’t handle any new customers. If so, good for them.
If not, why take the time, effort and money to go to a trade show just to ignore potential customers?
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