by Jason France
It’s often assumed that large corporations rely on lots and lots of outside help for marketing. That’s why many marketing firms tend to go after those big fish. But often overlooked are those smaller companies that really need marketing help.
Think about it: large companies usually have established branding guidelines, a website, a product catalog, accompanying photography, etc. An outside marketing vendor will likely be left picking up the leftovers. A small company probably needs lots of expertise to help them establish their brand, create marketing objectives, shoot product photos, design and execute a website, write press releases and many other tasks.
Here is a perfect example: A friend of mine needed help marketing new capabilities after the company he owns purchased $50,000 in new equipment. He sees tremendous value in marketing this new capability to the public and needs photography, a brochure, website updates and maintenance, a press release and help planning an open house for his clients to unveil this new machinery. I was able to put together a plan for him and some deadlines on how we will execute these items.
So, just like that, I have my hands full working on all these pieces for his business. A small client, like my friend, needs your help. They might not even know where to begin to advertise a new capability or have the means to photograph a new product. Smaller clients will usually value your professional opinion, so make sure you outline the best way to promote their business with a written plan. If you are willing to help the smaller guy out, I think you may find future business with them or other smaller businesses as well!
0 comments:
Post a Comment