Has your website kept up with your business?

by Jack Burke

The recent economic downturn has forced many businesses to change practices. Some started offering more services while some cut back to reflect their core competencies. Businesses expanded their geographic service area to find more clients, while others shrank their coverage to reduce costs.

But I bet few business websites reflect those changes.

The sad truth is, many business owners think of their websites as static entities, things that they can set and forget. I’ll bet few owners—or workers—even look at the company website regularly.

Here’s a challenge: Go to your company’s website and pretend you’re a potential customer, one who knows nothing about your current business, your history, your customers or your best work. What do you see?

Well, if your business has changed and your website hasn’t, you’re giving a false impression of your business. That’s a sure way to lose potential business.

Think of it this way: Say you went to a restaurant, got a menu and ordered the prime rib. The waiter tells you, “We don’t offer that any more.” How about the steak, you ask. “Nope.” Chicken? “Not anymore.”

Get the picture?

Look at your company’s website frequently to spot inconsistencies in what you offer and what you are promising.

Please contact us if you’d like to talk about ways to improve or upgrade your online content.