Content matters—even with currency

by Pete Kennedy

Graphic design is crucial to content. Messages often will go unviewed if not properly presented. Having said that, the content itself has to be good—it can’t be all style and no substance.

This truth recently was proved once again, and this time the content is a little out of the norm: It’s money.

Yes, money. The government of the Philippines found itself defending a new currency against critics who say maps on the bills are inaccurate, as is a rendering of a rare native bird.

The bills sure look nice, but eventually someone got around to looking beyond how the message was being presented. Instead, they looked at what was being presented. Would have been nice to do that earlier in the process.