by Kris Matz
Taking the time to get to know your customers provides value for the customer and for you. Here are seven reasons you should make the effort to know your clients.
1. You can coach your customer service staff to exceed expectations, resulting in higher customer retention.
2. Customers are the ones actually using your products or services—frequently they have great ideas and are willing to share.
3. Word-of-mouth recommendations (or complaints) are considered credible by many. A satisfied customer is likely to share their positive experience—more potential customers for you. A dissatisfied customer will spread the word far and wide.
4. Customers that feel well cared for are more likely to contact you with a small problem when it is easy to resolve. These situations can actually strengthen customer satisfaction if handled well.
5. Based on the experience with one customer, you can anticipate potential needs of other customers.
6. Its easier to identify and cross-sell other products when you know what your customer needs.
7. You’ll increase your success rate for new product and service offerings.
