by Jack Burke
I heard an ad on the radio today that struck me as a sad statement on customer service. The advertiser didn’t mention what product they sold, only that if you called its 800 number and pressed 0, you’d always be able to talk to a real person.
That a company would tout itself by saying “if you call us, someone will actually talk to you” tells me what a sorry state customer service is in. Ask yourself this: When someone calls my business, what experience do they have? Will they be treated professionally, or as an annoyance? Will they be transferred back and forth?
That phone call may be the first chance a person has to judge your business. Don’t give them a busy signal.
