by Tim O’Brien
Take that extra step to be friendly and courteous or get someone out of a jam, and they won’t soon forget it.
I know a contractor whose skid steer operator failed to show up for work one morning. It was the first day of a critical, tight-deadline job, and the skid steer played a pivotal role in the operation. Well, a dealer salesman just happened to be calling on that contractor the same morning. When the salesman learned about the missing skid steer operator, he climbed into the cab and worked a 10-hour shift for his customer. That contractor didn’t purchase a machine from anyone else for years.
Not everyone comes upon an opportunity like that, but if you think about it, you’ve had similar situations where you can help. Come through and you, too could earn a “customer for life.”
