by Jason France
I have some friends who work together as a team on a VERY fast drag race vehicle. The car is owned by Mr. Jim Plimpton, and, although he is the driver and owner of the car, he relies on his team to make sure it does what it is supposed to do every time. And teamwork, well, works.
The car has captured the Hot Rod Magazine Pump Gas Drags award, a very prestigious win. This weekend the guys are with the car at South Georgia Motorsports Complex competing in an event against the fastest cars in the world on a limiting tire (drag radial). It will take teamwork and dedication to get the car to outperform the rest of the field.
Everyone on that team has a specific role to make the car run well on race day. A well-tuned marketing team runs much the same way, minus the parachute and rollcage of course. In order to best execute a marketing goal, work within your strengths to ensure a quality piece of advertising whether it is a video or a print ad or some other media. A team is not as strong minus one. Just like a race team, your role is vital to the success of the project or campaign.
