Wednesday, November 18, 2009

Oest meets West:In any language, communication is key

by Barry Gantenbein—Barry@HighVelocityCommunications.com           

After firing up my rental car in the parking lot of a motel in Edmundston, New Brunswick, Canada, I snapped on the radio. Scanning the dial, I discovered that every station I could pick up was broadcasting in French.

Because it was morning drive time, no music was being played on the dozen or so stations I found. I couldn’t understand a word that was spoken. Twenty-five years removed from my two semesters of college French, my grasp of the language is limited. I turned off the radio, and hit the highway.

I was driving from Moncton, New Brunswick to Gatineau, Quebec to cover a couple of stories for the Canadian Issue of Governmental Solutions magazine.

From telephone conversations with my contacts for the stories, I knew that Quebec is primarily French-speaking. Possessing a list of French phrases that I had Googled and vague memories of my college classes, I wasn’t fully prepared for my French immersion.

Driving through the province, I noticed that directions on road signs are written only in French. Fortunately, I knew that oest means west—valuable information on my westward journey.

After driving in silence through rolling, wooded hills for a couple of hours, the landscape changed to farmland and small towns.

I turned on the radio again, but still couldn’t find an English-speaking station. I listened to accordion/guitar music, then some classical music before discovering an English-speaking public radio station.

Stopping for gas, I couldn’t figure out how to print out a receipt at the pump, so I had to go inside and ask the clerk. I greeted the person behind the counter with my best, “Bonjour.”

The woman must have I realized I didn’t speak French, because she quickly switched to English. I left the station with the receipt in hand—a successful international business transaction.

Lunch proved to be a challenge. I pulled off the highway into a small town, in search of food. With all the signs in French, it was hard to tell a restaurant from a radiator shop. I was almost ready to give up and head back to the gas station for junk food, when I spotted Tim Horton’s—the ubiquitous Canadian coffee shop. The club a la Tim was tres bon.

With my belly and gas tank full, I was back on the road. I maneuvered my way through road construction in Montreal and Ottawa to my final destination of Gatineau, where I greeted the hotel clerk with a friendly, “Bonjour.” She immediately began speaking in English.

Evidently, my French pronunciation isn’t very good. At every attempt at French, I was instantly exposed as an English speaker.

But that’s not the point. I was able to buy provisions and find my way through a country where I don’t speak the language. The people I encountered were kind and gracious and helped me in every way they could as I bumbled my way through Quebec.

I tried my best to speak French, and with a couple of exceptions everyone I met spoke some English. Together, we made it work. We communicated.

Communication is what is important. Whether it’s business, your personal life, or a trip to another country, communication creates success.

 

Monday, November 16, 2009

Designers need to "sell" their work

by Jason France -- Jason@HighVelocityCommunications.com

Working as a graphic artist for many years, I have found that not only do you have to produce great design work five days a week, but you also have to sell it too!

Sometimes a client needs to hear your thoughts behind why you selected that cover photo or why you chose to use a starburst on the back cover of a brochure you are designing for them.

 REMEMBER, your client trusts your judgment and wants your recommendation. Avoid sending a PDF to review for a first crack at a project if at all possible. Try to get a face-to-face meeting with your client when first presenting layouts. This will allow you the chance to answer questions, offer suggestions and SELL your work.

 

Friday, November 13, 2009

Be your own best critic

by Jason France – Jason@HighVelocityCommunications.com

It’s hard to admit when a design isn’t working. That layout you have spent so much time on isn’t the best approach to meet the client’s needs. The logo illustration isn’t your best work. Everything is OK, but not hitting the mark. We have all been there.

I have found that if you save that file, open a new document and start fresh, you might find that “starting from scratch” will produce better results. Don’t abandon that original layout or design—just in case the client comes full circle and wants to go that direction.

Thursday, November 12, 2009

A great recipe for cold fall nights

by Kris Matz -- Kris@HighVelocityCommunications.com

What’s your favorite fall recipe for a chilly November evening? Mine is slow-cooked pork stew with baking powder dumplings.

Ingredients:

1 lb pork loin cut into bite-sized pieces

1 Tablespoon olive or canola oil

2 packets pork gravy mix (dry)

2 cups water

4 red potatoes, skins on, cut into bite-sized pieces

4 carrots, pealed, cut into ½” slices

1 large onion cut into chunks

1 cup peas

2 cups baking mix (such as Bisquick)

2/3 cup milk

Directions:

Brown the pork in oil over medium high heat. Reduce heat to low and add dry gravy mix and stir to coat pork. Slowly add water while stirring.  Bring to a boil, then reduce heat and add potatoes, carrots and onion (do not add peas yet). Cover and slow simmer on the stovetop or in the oven until pork and vegetables are tender. (I like to let it simmer several hours to blend the flavors.) Add the peas.

Stir together the baking mix and milk until soft dough forms. Drop by spoonfuls into simmering stew. Cook uncovered for 10 minutes, then cover and cook for an additional 10 minutes.

Spice it up a bit ~ a couple of alternatives:

Use one medium pealed and cubed sweet potato in place of the red potatoes for a sweeter taste.

Add some spice to your dumpling mix for more flavor—some that I’ve used include sage, thyme, parsley and garlic.

 

Wednesday, November 11, 2009

Take time to consider your brand

by Jason France – Jason@HighVelocityCommunications.com

All businesses—even small ones—must focus on creating a brand identity.

I recently did some work for a small company with six employees. They had the most comprehensive brand identity manual I have ever seen. It included topics including rules for logo usage, typestyles and where to use them, packaging, phone number location on documents and many more. It was extremely well done.

You too should treat your identity with passion and respect. It’s who you are! When it comes down to it, good identity is about organization and consistent usage of your company name through your marketing efforts. What do you want to communicate to your customers? You want people to remember your business. To do that, you have to create a consistent identity. It’s not easy, but can be done!

Tuesday, November 10, 2009

Trust is the key to business growth

by Kris Matz – Kris@HighVelocityCommunications.com

In business we need the trust of all stakeholders to maximize opportunities and growth. This Business Week article adds some perspective to trust in today’s business environment.


 

Monday, November 9, 2009

Are your teams effective?

by Kris Matz – Kris@HighVelocityCommunications.com

Teamwork—it’s the workplace norm. Very rarely is a project the responsibility of only one person from start to finish. How can you help to make your teams effective? Here are a few tips…

Communicate: As the team leader, keep everyone well informed. Set communications standards and make sure that your team understands the value of effective communication. Have an open-door policy for questions and comments. Provide and invite timely and constructive feedback throughout the project.

Organize: Know what your ultimate goal is and have a basic roadmap of how you plan to get there. Share the goal and the roadmap with the whole group. This provides team members with direction and allows them to conceive and propose creative ideas—and take initiative without straying from the ultimate target or the path you have planned to get there.

Lead: Provide consistent direction to your team. Meet frequently (in person or virtually) to keep the team on task, focused and moving forward. Be ready to manage diversity and conflict within the group. While challenging, both can bring good insights and strength if handled properly.

Build trust: Your team will be most effective if they trust you and each other. Be honest, supportive and fair. Lead by example in your team relationships. Others will probably follow by behaving in the same manner.

 

Thursday, November 5, 2009

Help your staff to fly!

by Kris Matz -- Kris@HighVelocityCommunications.com

What do effective managers do? They work through others to accomplish organizational objectives—put simply; they work through their employees to get the job done.

How can you maximize your staff’s productivity and potential? According to Richard Pieper Sr. (the chairman of the board of trustees for the Greenleaf Center for Servant Leadership), “Servant-leaders figure out how to meet the needs of their employees, so their employees can meet the needs of their customers.”1

Steve Jagler, executive editor of Biztimes.com Milwaukee, says surround yourself with the best people and “help them fly”—thereby empowering employees to do the work you’re counting on them to do. Read this article for more information and some important “nuggets of wisdom”—then put on your thinking cap!


Wednesday, November 4, 2009

Tired of all the bad news and doom and gloom?

by Kris Matz -- Kris@HighVelocityCommunications.com

Then volunteer—it’s a win-win! You can bring a little sunshine into your own day without spending money—it only costs a little bit of your time. There are oodles of opportunities.

Take a few minutes and look inward. What are your strengths, talents and interests? Can you swing a hammer or paint? Maybe help someone learn to read? How about sorting and packaging food at the local food pantry? Or maybe you like working with youth and can teach leadership skills? Does your elderly neighbor need their leaves raked, their bushes trimmed? The list of opportunities is endless … but in the end, you’ve helped someone who needs it and accomplished something to feel positive about.

Finding a creative outlet to clear your mind

by Jason France -- Jason@HighVelocityCommunications.com

In today’s hustle and bustle world, it's hard to find time to do projects at home for “fun” anymore. But I encourage you to clear your mind and tackle some of your own. Being your own creative director is rewarding and worthwhile to attempt from time to time. Here are some examples: 

Christmas cards. Designing your own Christmas card can be a lot of fun. Spend some time on the computer doing your own illustrations or photograph your family on the front porch and use that as part of your design. Art supply stores have aisles of decorative papers, stencils, stamps, scissors, etc. to make your card great. 

Living room wall art. Using some photos you have taken, play around with them in Photoshop to create interesting images for your walls. They can be photos of your kids, your pets, a vacation you took this summer or black and white photos of your house. There are several great online print vendors that you can use for the prints like www.mpix.com and www.shutterfly.com. Frame them. Consider doing these for the four seasons and change them out for the appropriate one. It makes for great conversation when you have guests over.

Invitations. Designing your own or a family member’s invitations for an upcoming event is a great way to do some fun design. I just finished doing an invitation for a relative for an upcoming birthday party. An invitation doesn’t have to be a typical 4x6 card either. Get creative! It can be a poster, a flipbook or whatever you can come up with. Designing a humorous flyer for your younger brother’s upcoming bachelor party can be a great way to get him back for those times when he threw gum in your hair or took your G.I. Joe action figure growing up.

 

These are just a few suggestions of some projects you can do at home. Experiment and have fun!

Sundown shutterbug

by Jason France -- Jason@HighVelocityCommunications.com

Night photography is showcasing the everyday world with the use of flashbulbs and flashlights to capture the subject…in the dark. The challenge? Seeing what you are doing in complete darkness would be first. Second, getting your light source to do what you want it to do. And third, to get a great photo as a result of all your effort. 

Night photography relies heavily on experimentation, sturdy and reliable equipment, and being able to find and frame the perfect composition. Exposure times range from 30 seconds to many minutes depending on how dark the subject is, extraneous light sources such as street light and overall effect you seek to achieve. A tripod to keep the camera steady is a must. 

Shooters seek out areas free from passers-by and shoot away. They use hand-held flash units with gel overlays (colored plastic studio light overlays) that bring the subject to life and create almost surreal photographs.

I encourage you to visit and enjoy one of my favorite websites of night photography. Go to www.lostamerica.com

Monday, November 2, 2009

Don’t cut communications when trimming costs

by Kris Matz -- Kris@HighVelocityCommunications.com

A reality in today’s economy is that companies are trimming costs wherever they can. Employees notice. If they are not well informed, employees become concerned and the company grapevine goes into overdrive.

How can company leaders (notice I did NOT say managers) help to keep employee morale high and gossip low? Its simple—communicate honestly. Tell employees exactly what was cut, why it was cut, how the cut will benefit the company, and most importantly how it will affect them. This takes the mystery out of the change and employees are less likely to view it as a negative. Keep in mind, employees tend to be more engaged and productive when they feel that they are valued—open and honest communication is a critical factor.