by Jack Burke -- Jack@HighVelocityCommunications.com
Social media—Facebook, Twitter, blogs, etc., etc.—is here to stay and a growing facet of most businesses. A recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research found that 43 percent of businesses say social media is “very important” to their business and marketing strategy, 52 percent are tweeting and 45 percent are blogging.
But don’t forget that social media is still one weapon in your arsenal and is no substitute for old-fashioned customer relations. You can’t expect a tweet to replace a person-to-person encounter or a blog post to eliminate the need for a sales call. Social media can help you build relationships and find new outlets for your products, but it won’t close the deal.
