by Jason France -- Jason@HighVelocityCommunications.com
Working as a graphic artist for many years, I have found that not only do you have to produce great design work five days a week, but you also have to sell it too!
Sometimes a client needs to hear your thoughts behind why you selected that cover photo or why you chose to use a starburst on the back cover of a brochure you are designing for them.
REMEMBER, your client trusts your judgment and wants your recommendation. Avoid sending a PDF to review for a first crack at a project if at all possible. Try to get a face-to-face meeting with your client when first presenting layouts. This will allow you the chance to answer questions, offer suggestions and SELL your work.
